AGHA BUSINESS PARTNER PROGRAM
Connecting businesses and people in the Australian gift & homewares sector
Our Business Partner Program
We are excited to offer the opportunity to become an exclusive Business Partner with the Australian Gift & Homewares Association (AGHA), a partnership that provides valuable access to the dynamic Australian gift and homewares sector.
By joining our AGHA Business Partner Program, your organisation will connect with over 20,000 industry participants, creating significant opportunities for collaboration and growth.
As the only industry association representing this sector, AGHA offers a unique and highly respected position within the industry, ensuring mutual benefits for both parties.
If you have any questions or need more details, please feel free to reach out to myself.
Tatiana Urrutia
Head of Strategic Operations and Member Engagement
OUR HISTORY
The Australian Gift & Homewares Association (AGHA) is the leading industry body in Australia, representing thousands of businesses and individuals within the gift and homewares sector.
Since 1977, AGHA has been at the forefront of delivering industry-leading trade exhibitions and events, with the Sydney Gift Fair and Melbourne Gift Fair serving as the premier marketplaces for both wholesalers and retailers in Australia.
AGHA fosters extensive opportunities for our membership base to build new connections and grow their businesses. As a not-for-profit organisation, AGHA is not driven by the pursuit of unrealistic profits, allowing us to reinvest into the industry and provide added value to our Members.
FREQUENT QUESTIONS
1. Is AGHA the right choice?
If your services will benefit our retailers, wholesalers, importers, exporters and want access to a new market. AGHA's Business Partner Program is the one you should consider.
Our Members look to AGHA to provide them guidance and options on services that will help their businesses grow or make business easier.
2. What to expect?
Expect being extensively promoted to our 20,000 corporate and individual members.
AGHA value our Business Partner relationships, and consider them a two-way street and strive to work closely with our Partners to ensure we are both working towards the same goals.
3. What do Business Partners need to provide to our members?
As a Strategic Business Partner it is essential that a tangible benefit is supplied to our members and is easily measurable. This benefit must be exclusive to our members and not available should AGHA membership lapse.
4. How does AGHA develop our Business Partner relationship?
AGHA will assess the business needs of our members and seek relevant partners to provide these services on an ongoing basis.
Our Members - Where are they?
Next Steps
ONE STEP AT A TIME!
STEP 1. Research
AGHA will either go to market seeking great new business services or we will be contacted directly by a potential business partner.
AGHA will research the offering and investigate if it would be a great fit and benefit to our membership.
STEP 2. Assess your offering
AGHA will look into the following areas to determine if the fit is best for AGHA:
- Discount - What tangible benefit will you pass on to our members?
- Network - How large is your network to service our Australian wide Membership?
- Other Opportunities - Do you have expertise and knowledge in certain topics that would value our members via seminars, webinars, networking events?
STEP 3. Do you require a more customised package?
Business Partners are given a Business Partner Package (refer to below).
However, some Business Partners may require specific features tailored to their business needs. We can accommodate these preferences within our Business Partner Agreement.
This includes (pending on package) inclusions to exhibit, advertising opportunities via publications, dedicated eDMs sent to our membership on your behalf and so much more.
STEP 4. Arrange Agreement
When details have been finalised and terms agreed, AGHA will issue a Business Partner Agreement to be signed off by all parties.
Once completed and returned, congratulations! You are now apart of our AGHA Business Partner family.
Note: The investment for this plan is a guideline only.
AGHA Business Partner Packages
AGHA offers Business Partners the opportunity to reach the key decision makers within the AGHA Membership.
Gain further exposure and strengthen you market position by taking advantage of the exclusive Business Partner Sponsorship Opportunities.
Separated across four tiers including Bronze, Silver, Gold and Platinum, there are a host of additional branding, marketing and sponsorship opportunities available for your business.
With a range of sponsorship opportunities available, there is package to suit the marketing needs and objectives of every business.
AGHA BUSINESS PARTNER PROGRAM
Below are the various options for you to consider:
Bronze Sponsorship
Package
Total
Corporate Benefits
- Opportunity to provide special offers to AGHA Members
- Approval to display "AGHA Strategic Partner" logo (styleguide conditions apply)
- Logo on AGHA staff email signatures
Advertising and Marketing
- Logo and link on partner banner in Trade and Trend E-news
- New partner introduction in Trade and Trend e-news (logo and link)
- Partner of the month profile in Trade and Trend
- Dedicated presence on AGHA website
- Advertising in Sydney Gift Fair Exhibition Online Directory
- Advertising in Melbourne Gift Fair Exhibition Online Directory
- Advertising in Sydney Gift Fair Buyers Guide
- Advertising in Melbourne Gift Fair Buyers Guide
- Advertising in AGHA Industry Magazine
- Public recognition of support, branding and association in various AGHA marketing material
- Promotional documents on AGHA website
- Opportunity to provide promotional material to our membership renewal kits
- Verbal acknowledgement at all General Meetings by AGHA President
- Inclusions in Strategic Partner Program Updates to AGHA Members
- Logo on AGHA signage displayed at all events
Silver Sponsorship
Package
Total
All features from Bronze Package PLUS:
- Editorial in AGHA Industry Magazine (Full Page editorial in 1 edition)
- Opportunity to communicate to members via AGHA social media (1 post)
- Exhibition stand in Sydney Gift Fair (2m x 2m)
- Exhibition stand in Melbourne Gift Fair (2m x 2m)
- First right of refusal to sponsor member events by partnership level
- Opportunity to provide online training webinars to AGHA Members
- Onsite marketing at Sydney Fair - Screens and floorplans
Gold Sponsorship
Package
Total
All features from Silver Package PLUS:
- Access to AGHA Members
- Dedicated email to AGHA Members
- AGHA CEO/Director escorted visit to meet with members (1)
- Written endorsement by AGHA President on his own LinkedIn
- Opportunity to contribute one qualified 400-600 word article to AGHA blog (1)
- Exhibition stand in Sydney Gift Fair (3m x 3m)
- Exhibition stand in Melbourne Gift Fair (3m x 3m)
- Onsite marketing at Melbourne Fair - Screens and floorplans
- Bag sponsorship at the Fairs (of 5 available)
Platinum Sponsorship
Package
Total
All features from Gold Package PLUS:
- AGHA CEO/Director escorted visit to meet with members (2) AGHA Membership
- Cover Photo in AGHA Industry Magazine
- Opportunity to contribute one qualified 400-600 word article to AGHA blog (2)
What's next?
Let AGHA know what package you would like to proceed with and we can send across a more detailed Package schedule for you to review and sign off on.
e: tatiana@agha.com.au w: www.agha.com.au